I have my no-code app ready, now how can I get users?

There are a variety of tactics that can be employed to acquire initial users and to continuously expand the user base. This article focuses on the four strategies that we believe are most effective when launching an app.

At the end of the day, you have a no-code application ready to launch. You have tested and iterated on your MVP multiple times, making all the necessary modifications. You may have even assembled a dedicated marketing team that is eager to launch and work on your app. However, there is still one issue that plagues you: How can you be sure that users will actually visit your app? This is a difficult question to answer, as no one can be sure that they will acquire users and that they will remain and recommend your app to others, even the largest tech companies. However, this should not deter our development; rather, it should present us with an exciting challenge. Don't believe that you are the only one facing this issue. In the world of technology, your problem is the same as many others. Fortunately, there are a number of validated strategies that can be employed to expand your user base, in addition to the obvious ones such as social media campaigning and email marketing.

Here are our 4 favorite strategies:

1. App Store Optimization
2. Find customers IRL
3. Niche newsletters and communities
4. Friends & family

• Think about App Store Optimization (ASO): App Store Optimization is essential for converting clicks in downloads. More than 50% of people discover apps on the same app stores, so why not put your best foot forward? Some of the key elements of App Store Optimization include: 

1. Creative and easy-to-understand titles (You can also add short descriptions that explain what your app is all about). 
2. Keyword-rich descriptions: As the App Store will compress the most important words, you should write the most important ones in the beginning so that they will still be visible and you won't have to click on "more". 
3. Encouraging positive ratings: Encourage your first users to review your app on the App Store so that it can get high ratings from the very first step. 
4. Good-looking icons: Adding app screenshots and videos will help users get a feel for the app before deciding to download. 
5. Choosing appropriate categories

• Find your customers In Real Life (IRL): Find your customers in real life This might sound old-school – and it probably is – but it’s also true and effective. Go out and meet your users in the real world. For example, if your app is aimed at healthcare professionals, go to hospitals and meet them. If it’s aimed at musicians, go to rehearsal rooms or music shops or studios and meet them. In fact, being in the real world will give you more insight into who your users are and what context they are likely to use your app in. Think of it as a deep ethnographic project that’ll save your business. And don’t forget to get creative! Stickers with QR codes; brochures; cards; merch, anything you can think of!

• Niche newsletters and communities: This is the digital equivalent of the previous tip. You don’t have to rely on massive social media campaigns, which are fine, but they won’t get you the passionate, committed niche users you want to quickly capture so they’ll be loyal to your app. Niche newsletters or online communities are great places to reach out to potential users who already have an interest in your app’s domain. There are tons of newsletters, forums, Reddit threads, and Facebook groups about all sorts of topics. Become an active member of these online forums and social media groups. Participate in discussions and share valuable insights when relevant. Share your app and app benefits within these communities when appropriate. Be transparent and don’t promote your app in a spammy way. Partner with influencers or community moderators to promote your app in an authentic way. You’re already targeting an audience that’s already ready to buy your app.

• Friends & family: I know it sounds obvious, but it’s absolutely essential: tell your personal network to try your app, give you feedback, rate it, recommend it, make them ambassadors for your project. They’re always the most loyal of the bunch. But let’s face it, they’re the most biased, too. So, while their feedback may not be 100% honest, you can’t discount the value of a little ego-boost at the start. You can also use this network to your advantage by sharing your app on social media. Invite them to beta test your app, Their feedback can help you refine your app before it’s officially launched. Ask them to recommend your app to their friends and family if they find it helpful. Host launch parties Host your launch party or event to celebrate the app’s release. This can help generate initial buzz.

User acquisition is not a one-time thing. It takes time, patience, and creativity to build a no-code user base. You can do this by using App Store Optimisation, building real-world relationships, building niche communities, leveraging your network, and setting your app up for success. User acquisition is a continuous process, so keep innovating and adapting to the ever-evolving app marketing landscape. Good luck!

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