Your own mobile app, that people will download from the Play or App store is a great digital progress. First, your users, customers, fans, partners will carry your app around on their phones. Second, you can send push notifications and it pops up on their phones. Third, they can access some contents even without internet. Fourth, you can be found more easily by millions of people on the app stores. Other reasons include - easier marketing, customer loyalty, track customer behaviour, boost brand awareness. Once you have your own app, you gain much respect and bragging rights.